A generation born with a smartphone in their hand, where other generations played outside with sticks and stones, this new bunch played with tablets and phones.
Gen Z’s interests and values stem very far from those of other generations. They’re not just “very demure and very mindful,” get on their wrong side and they’ll come at you harder than any controversial celebrity accusations!
Using buzzwords and phrases in your campaign is not enough for social media marketers to properly target Gen Zs. It calls for a calculated strategy that begins with gaining a thorough grasp of this particular audience.
Now is the moment for marketers to learn what drives Gen Zs and how to reach the largest market segment to increase ROI, make the most of your marketing efforts, and attract more potential clients.
How To Reach These Bundles of Joy?
Gen Zs tend to favour TikTok and Instagram over other platforms, and this makes sense if you think about it, since TikTok and Instagram are both very visual platforms. Naturally, a generation that has had a screen in front of them since they were born would be attracted to this.
Gen Zs are the most diverse and inclusive generation compared to previous ones, who honestly didn’t really care if your feelings are hurt. Gen Zs respond positively to campaigns that promote social justice and environmental issues, our little world changers 😊.
They also have a lot going on compared to previous generations, which means they have a shorter attention span. If you want to grab the attention of a Gen Z, your message has to be concise, to the point, and impactful.
Remember when we millennials were young, we were told never to trust strangers, well Gen Z is all about the influencer culture. They’d rather listen to an influencer on purchase decisions rather than their own bank accounts 😁JK, they probably have more money than us millennials.
Since their phones are attached to their bodies and are a vital organ they need to survive, remember to make sure your campaigns are mobile-friendly. You’re never going to get your message to them if your landing page isn’t optimised for mobile!
Generic marketing campaigns won’t work on Gen Zs, you need to make sure the message is tailored. I know I know, if we millennials asked for this, we would’ve been called entitled, but how else are we going to take their money?
Gen Zs trust brands that use real people in their advertising, preferring a more personal touch from their brands. Socially responsible brands have a place in their hearts. Basically, they want to see if your company is doing anything to make the world a better place.
In a Nutshell…
To sum up, marketing to Gen Z consumers is not impossible to crack, but it does take some effort to reach them. Compared to previous generations, they are busy bees, buzzing all over and making every issue their issue to solve. With all the information you’ll find online, you’ll manage to capture the attention of this generation with your marketing quite easily… if you follow the above tips. NO CAP!
The 13th Floor is an award-winning full-service marketing agency, specialising in digital and production. With 20+ years of experience, we know this business. We know what works and why.
Call or pop in to start working with the best!
031 492 3290
1st Floor Terrace Building
Lion Match Office Park
892 Umgeni Road
Durban 4001
About The Author
Stuart Somiah - Digital Specialist
Stuart Somiah is a seasoned digital marketer and web developer with over 12 years of experience. From crafting data-driven marketing strategies to developing innovative web solutions, Stuart combines technical expertise with a deep understanding of digital trends to deliver results that matter.
