We live in a digital world. Chances are you’re reading this on a handheld device, or perhaps a laptop or desktop. Each day you explore several social networks, looking for insights and inspiration (and sometimes finding them!). You work online, play online, read online, shop online, watch TV online, talk to friends online, and advertise online, just like everyone else.
And there’s the problem. When everyone in the world is talking at the same time in the digital space, it’s hard to stand out.
Some digital experts say that the secret to success is harnessing data. If you know who’s out there, and what their online behaviours are, and how they’re interacting with brands like yours, then you can tailor a digital strategy to capture their attention (and adapt it in real time).
Other digital experts say the opposite: it’s not about the data, but the human connection. Digital media is just a platform, like any other, so what matters is the quality of the content you put out there. Make it good, make it compelling, make it fresh, and people will pay attention to it.
So which is it, data or creativity, science or art?
Why not both?
At the 13th Floor we take an inclusive approach that has led to us not only winning multiple awards for our digital campaigns but, more importantly, increased awareness and profits for our clients. The secret to our success is that, when offered a choice between data and creativity, we say: “Let’s use both, and add a little consumer psychology and old-fashioned brand-building into the mix as well!”
Our digital team includes platform experts, who know how to finely tune an ad’s spend to optimize its performance; digital-first creatives, who know how to make content that grabs consumers’ attention and doesn’t let go; digital analysts, who know how to observe and even predict trends in the digital advertising space; community managers, who keep the conversation humming; and digital strategists, who bring it all together into a cohesive, effective whole.
The digital world is moving so fast that it’s easy to feel overwhelmed. (Should you be on Tiktok? How should ChatGPT factor into your communications strategy? What does Twitter’s share price mean for your digital marketing plan?) Let us help you to separate what matters from what doesn’t, and give you the right advice and creative to thrive online.
Why not get in touch and see how we can help you with your next online or multi-platform project?
Call 031-492-3290 or contact info@13th.co.za and let’s produce something powerful!