THE 13TH FLOOR SENIOR COPYWRITER ROLE – 2025
Are you ready to join us at The 13th Floor, where creatives live?
We’re all about making waves in the industry, creating award-winning campaigns and ads and bringing our client’s visions to life! We believe that remarkable talent, enthusiasm, and creative thinking add up to amazing out-of-the-box work – and we aren’t afraid to be bold in all that we do!
We’re looking for a senior copywriter with excellent writing skills to be our full-time, in-house copywriter. As a creative team member, the copywriter will write and edit error-free content for various projects (including print, digital, video, and especially social media), working closely with the account and design teams to brainstorm ideas, develop concepts, and articulate messaging. We don’t take our work lightly, so we ensure ample research is done on every client, their industry, and products/services and work with them to create effective branding and marketing. Our ideal candidate is a team-spirited, skilled, imaginative writer with an eye for detail. If you can grasp project requirements quickly and offer valuable insight, we’d like to meet you.
Objectives of this role:
- Thrive in a fast-paced, collaborative environment with a high-volume workload, often requiring short turnaround times
- Raise the bar continually for writing fresh copy that connects with a desired audience and drives action
- Be adept at varying the voice, style, and other messaging characteristics based on the industry, company, or target audience – can you speak colloquially and use the right vernacular to get the message across?
- Maintain up-to-date knowledge of communications and client-related industry trends
- Stay current on the appropriate style guidelines and brand voice for consistent messaging
Responsibilities:
- Create clear, error-free, high quality and effective content to be used across various media channels (e.g., print, digital, multimedia, packaging, point of sale, and client-facing presentations)
- Ensure content is written according to the brief and fulfils its strategic function
- Revise content based on internal and client feedback or direction
- Ensure content is completed timeously and with minimal revisions
- Collaborate with designers and the production team to ensure synergy and quality between copy and artwork of the final delivery of creative content
- Research and understand a client’s needs and target audiences through online searches, reviews of existing research, interviews with subject-matter experts, and in-person meetings
- Collaborate with a team of account managers and creative staff to develop high-quality creative concepts and content
- Stay abreast of current trends and competitors within the editorial sphere
- Have a keen eye for detail and edit and thoroughly proofread copy as needed
Bonus:
- Experience with social media copywriting (Facebook, Twitter, Instagram, LinkedIn)
- Being bilingual – the ability to speak and understand local languages, e.g., Zulu, Xhosa, etc.
- Use SEO principles to maximize copy’s reach
Required skills and qualifications
- Bachelor’s degree (or equivalent) in advertising, journalism, English, communications, or related discipline
- Two or more years of professional copywriting experience with solid portfolio of work; agency experience is preferred but not imperative
- The ability to seamlessly switch between clients and tones of voice
- Exceptional writing and research skills
- Ability to work independently or with a team to meet deadlines
- Excellent organizational skills and multitasking ability
- Proofreading experience is a must
- Keen eye for detail and appreciation of great design
Salary negotiable. Based on experience.