Choose in-house production for agility, speed, and effective creative content!
If you’ve worked in marketing for more than a month, you’ve probably heard the phrase, “Content is King.” What does it really mean? Simply this: in the battle for consumers’ attention there is no substitute for high quality content that keeps people engaged because they enjoy consuming it!
Put another way, with so many options available, people will only look at your advertising if they want to!
Of course, making great content is easier said than done. Whether it’s for TV, social media, radio, or any other format – content needs to be relevant, timely, on-brand, and have high production values. It’s a balancing act: take too long making it perfect, and you’ll miss the moment; push something out too quickly, and the quality will be too low. You need agility and experience to get it right.
The hardest part of creating good content isn’t coming up with ideas (although we all know how important those are!) but executing those ideas quickly and effectively. That takes the right equipment, the right expertise, a streamlined production process, and on-the-ball management.
The 13th Floor has invested a lot of time and money in developing our extraordinary in-house production capabilities. We have an expert team of production and post-production specialists, handling everything from voiceover recording to sound design, photography and filming to 3D animation and colour grading.
Keeping things in-house makes us extremely agile: we can take you from concept to final production while your competitors are still arguing over where to run their next campaign!
It all starts with strategy: by understanding your brand’s needs and target audience we can ensure that our creative concept will land the right message in the right place. Our creative team works with you to develop the perfect concept, uniquely differentiating you from your competitors with an idea that’s on-brand, effective, and exciting! Then it’s over to our production team to turn that idea into a reality, tailoring it to each and every platform in your media strategy. (Did you know that every digital platform has different technical specifications and requirements, and that what works on TV will need to be reworked for digital? If not, don’t worry… we do, and we’ll make sure that everything is exactly as you need it!)
Whether you need a quick one-off video for a product launch, a multimedia promotional campaign, or a multi-year creative rollout, we have the agility, the capacity, and the personnel to help you connect with your consumers.
Why not get in touch and see how we can help you with your next creative project?
Call 031-492-3290 or contact info@13th.co.za and let’s produce something powerful!