Blog
Turning Chaos into Clicks: How to Leverage the Holiday Madness
Ah, Christmas. That magical time of year when we collectively agree to overeat, overspend, and indulge in a full-on spectacle of glitz, glitter, and endless ads. It’s the season where tradition takes center stage, but let's be honest some Christmas traditions have...
Trying to reach Gen Z on Social Media? Check this out
A generation born with a smartphone in their hand, where other generations played outside with sticks and stones, this new bunch played with tablets and phones. Gen Z's interests and values stem very far from those of other generations. They’re not just “very demure...
Festive Brand Events Done Right: Tips from Our Internal Specialist
Silly season is upon us, so we asked our events guru about creating standout festive brand events and activations for a lasting impression! As the festive season approaches, brands are actively looking for ways to capture the spirit of celebration in a way that...
The Impact of Generative AI in Marketing
Generative AI has become a vital tool for increased efficiency, particularly in marketing. The magic, however, lies in striking the perfect balance between automation and human connection to keep audiences engaged. In 1979, the first word processors and spreadsheets...
Agency Recap: The 13th Floor Inspires Future Creatives at Rosebank College
The 13th Floor’s Kirk Bower and Sharp-Lee Mthimkulu were invited to speak at a creative workshop at Rosebank College, to equip exit-level students with information to thrive in their careers! Our Art Director, Sharp-Lee Mthimkulu and Senior Graphic Designer, Kirk...
Data or the human touch? Why not both?
We live in a digital world. Chances are you’re reading this on a handheld device, or perhaps a laptop or desktop. Each day you explore several social networks, looking for insights and inspiration (and sometimes finding them!). You work online, play online, read...
Choose in-house production for agility, speed, and effective creative content!
If you’ve worked in marketing for more than a month, you’ve probably heard the phrase, “Content is King.” What does it really mean? Simply this: in the battle for consumers’ attention there is no substitute for high quality content that keeps people engaged because...