by Stuart Somiah | Jun 14, 2023 | Digital
We live in a digital world. Chances are you’re reading this on a handheld device, or perhaps a laptop or desktop. Each day you explore several social networks, looking for insights and inspiration (and sometimes finding them!). You work online, play online, read online, shop online, watch TV online, talk to friends online, and advertise online, just like everyone else.
And there’s the problem. When everyone in the world is talking at the same time in the digital space, it’s hard to stand out.
Some digital experts say that the secret to success is harnessing data. If you know who’s out there, and what their online behaviours are, and how they’re interacting with brands like yours, then you can tailor a digital strategy to capture their attention (and adapt it in real time).
Other digital experts say the opposite: it’s not about the data, but the human connection. Digital media is just a platform, like any other, so what matters is the quality of the content you put out there. Make it good, make it compelling, make it fresh, and people will pay attention to it.
So which is it, data or creativity, science or art?
Why not both?
At the 13th Floor we take an inclusive approach that has led to us not only winning multiple awards for our digital campaigns but, more importantly, increased awareness and profits for our clients. The secret to our success is that, when offered a choice between data and creativity, we say: “Let’s use both, and add a little consumer psychology and old-fashioned brand-building into the mix as well!”
Our digital team includes platform experts, who know how to finely tune an ad’s spend to optimize its performance; digital-first creatives, who know how to make content that grabs consumers’ attention and doesn’t let go; digital analysts, who know how to observe and even predict trends in the digital advertising space; community managers, who keep the conversation humming; and digital strategists, who bring it all together into a cohesive, effective whole.
The digital world is moving so fast that it’s easy to feel overwhelmed. (Should you be on Tiktok? How should ChatGPT factor into your communications strategy? What does Twitter’s share price mean for your digital marketing plan?) Let us help you to separate what matters from what doesn’t, and give you the right advice and creative to thrive online.
Why not get in touch and see how we can help you with your next online or multi-platform project?
Call 031-492-3290 or contact info@13th.co.za and let’s produce something powerful!
by Stuart Somiah | Jun 14, 2023 | Production
If you’ve worked in marketing for more than a month, you’ve probably heard the phrase, “Content is King.” What does it really mean? Simply this: in the battle for consumers’ attention there is no substitute for high quality content that keeps people engaged because they enjoy consuming it!
Put another way, with so many options available, people will only look at your advertising if they want to!
Of course, making great content is easier said than done. Whether it’s for TV, social media, radio, or any other format – content needs to be relevant, timely, on-brand, and have high production values. It’s a balancing act: take too long making it perfect, and you’ll miss the moment; push something out too quickly, and the quality will be too low. You need agility and experience to get it right.
The hardest part of creating good content isn’t coming up with ideas (although we all know how important those are!) but executing those ideas quickly and effectively. That takes the right equipment, the right expertise, a streamlined production process, and on-the-ball management.
The 13th Floor has invested a lot of time and money in developing our extraordinary in-house production capabilities. We have an expert team of production and post-production specialists, handling everything from voiceover recording to sound design, photography and filming to 3D animation and colour grading.
Keeping things in-house makes us extremely agile: we can take you from concept to final production while your competitors are still arguing over where to run their next campaign!
It all starts with strategy: by understanding your brand’s needs and target audience we can ensure that our creative concept will land the right message in the right place. Our creative team works with you to develop the perfect concept, uniquely differentiating you from your competitors with an idea that’s on-brand, effective, and exciting! Then it’s over to our production team to turn that idea into a reality, tailoring it to each and every platform in your media strategy. (Did you know that every digital platform has different technical specifications and requirements, and that what works on TV will need to be reworked for digital? If not, don’t worry… we do, and we’ll make sure that everything is exactly as you need it!)
Whether you need a quick one-off video for a product launch, a multimedia promotional campaign, or a multi-year creative rollout, we have the agility, the capacity, and the personnel to help you connect with your consumers.
Why not get in touch and see how we can help you with your next creative project?
Call 031-492-3290 or contact info@13th.co.za and let’s produce something powerful!
