The 13th Floor’s Kirk Bower and Sharp-Lee Mthimkulu were invited to speak at a creative workshop at Rosebank College, to equip exit-level students with information to thrive in their careers!
Our Art Director, Sharp-Lee Mthimkulu and Senior Graphic Designer, Kirk Bower had the opportunity to speak to exit-level design students at Rosebank College’s work integrated learning workshop in Durban. Focusing on purposeful design, the goal was to offer industry insights and advice to help them transition from student life to the professional world.
They were invited to speak alongside entrepreneur, Angel Ndlela of The Real Housewives of Durban fame, Mnqobi Mthethwa and Masibulele Mkhundlu.
The Growing Importance of Animation in Design
Kirk began by sharing his experience in the evolving design landscape, particularly the rise of 3D and motion graphics. With eight years of experience, Kirk emphasised how animation has gone from being a niche skill to the cornerstone of modern design.
Animation is no longer an add-on; it’s a must-have!
Designers who can bring visuals to life through motion have a distinct advantage, especially in today’s digital-first world. Kirk encouraged the students to explore animation and motion graphics, noting that even a basic understanding can set them apart in the job market.
Starting in 3D point-of-sale design, Kirk’s career transitioned into 3D motion design, where he learned how animation enhances storytelling and engagement. He pointed out that platforms like Instagram and TikTok have further highlighted the importance of motion in recent years, making it a critical tool for creating dynamic, eye-catching content.
What Makes a Great Designer?
Sharp-Lee, with over ten years of industry experience, spoke about how his approach to design is rooted in collaboration, storytelling and purpose. Yes, technical proficiency is important, but he believes that what truly sets designers apart is their mindset. He urged the students to think beyond the visual elements and consider the story behind their designs.
Sharp-Lee also emphasised the importance of adaptability and remaining inspired in an industry that’s always evolving. Designers who are willing to learn and grow are the ones who succeed!
Tips for Emerging Designers
Understand the Process: Good design doesn’t happen overnight – it’s a process. Get ready to roll up your sleeves and dig into every step. Great work comes from understanding the journey, not just the end product.
Build Your Creative Community: In the creative industry, receiving feedback should be your top priority because it pushes you to be even better! Whether it’s a client’s tough critique or a teammate’s fresh perspective, every bit of input helps sharpen your skills.
Design with Purpose: Meaningful design isn’t just about making things look pretty, it should resonate with your audience and serve a purpose. Make sure your designs either tell a story, solve a problem, make someone feel something, or ALL OF THE ABOVE. That’s what separates GOOD design from GREAT design!
Upskill Yourself: The creative industry moves quickly, and new tools, trends, and techniques emerge all the time. Staying curious and open to learning is crucial.
To Wrap Up…
Kirk and Sharp-Lee ended with some words of encouragement on being proactive and putting yourself out there through portfolio submissions or experimenting with new techniques. The creative industry thrives on fresh perspectives, and there is always room for bold ideas
The 13th Floor is an award-winning full-service marketing agency, specialising in digital and production. With 20+ years of experience, we know this business. We know what works and why.
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About The Author
Sannie Nkosi - Senior Copywriter & Strategist I The 13th Floor Where Creatives Live
Sannie Nkosi is a number-cruncher by qualification and a storyteller at heart. With over five years of experience as a copywriter and content writer, her love for words and brands made agency life a perfect fit. When she’s not typing away at her laptop, you’ll likely find her listening to podcasts, catching up on YouTube, or getting lost in a great book!
